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Salesforce B2C Solution Architect's Handbook: Design scalable and cohesive business-to-consumer experiences with Salesforce Customer 360
https://www.amazon.com/Salesforce-Solution-Architects-business-consumer/dp/1801817030/
Published: 2021-11-19
Pages: 458
by Mike King, Director, Global B2C Commerce at Slalom
“Mike King has worked on the most complex B2C Commerce customer implementations, including multiple brands and geographies worldwide. Mike is also a certified Salesforce instructor, teaching the B2C Technical Architect certification preparation course. In January 2019, Mike participated in the inaugural Salesforce cross-cloud academy. He has since worked with Salesforce on the B2C Solution Architect exam development team and in real-world B2C solution architecture implementations. Mike has also presented numerous times with Salesforce on the topic of B2C solution architecture, including at TrailheaDX and Dreamforce.”
Thanks to Deepak Kumar (Marketing Coordinator at Packt) - his unexpected invitation to review this book - arrived just when I urgently needed to read a book just like this, the most. I am most grateful for his gracious, and timely, invitation.
(My LinkedIn post mentioning this review)
Short Summary:
HIGHLY RECOMMENDED. An excellent book for anyone interested in becoming proficient as a Solution Architect in Salesforce B2C.
As the Preface mentions: “This book is primarily aimed at Salesforce technical audiences familiar with one or more of the products in the Customer 360 suite (especially B2C Commerce, Marketing Cloud, and Service Cloud).”
What I particularly liked:
The concise and crisp writing style.
The copious number of links to supplemental information and documentation.
The logical progression of the material, the sequencing of the chapters, and the organization of the material within the chapters.
The inclusion of the Further Reading section at the end of several chapters.
The use of a common thread to help tie things together in the mind of the reader (page-4, “Throughout this journey, we'll be following along with Packt Gear, a fictional company that manufactures, markets, and sells outdoor supplies directly to the consumer.”)
Chapter-1 is an excellent level-setting chapter.
Chapter-2’s coverage of Limits and Allocations
Chapter-3’s coverage of Order Management, Omni-Channel Inventory, Loyalty Management, and Commerce Payments.
Chapter-4 – all of it.
Chapter-5’s holistic approach – teaching how to build a complete solution – with the “Packt Gear” scenario.
Chapter-6’s coverage of architecture deliverables.
Chapter-7’s coverage of different development life cycles – and integration architecture options. The discussion on middleware – and MuleSoft.
Chapter-9’s discussion on integrating chat bots.
What could be improved in the next edition:
Performance is a vital consideration when designing a solution – and it would be helpful if there was a chapter that could illustrate how different design/integration/implementation choices could result in (possibly significant?) different performance profiles. This chapter could also cover Diagnosing and Debugging Performance Problems.
Table of Contents:
Section 1: Customer 360 Component Products
1 - Demystifying Salesforce, Customer 360, and Digital 360
2 - Supporting Your Customers with Service Cloud
3 - Direct-to-Consumer Selling with Commerce Cloud B2C
4 - Engaging Customers with Marketing Cloud
5 - Salesforce Ecosystem – Building a Complete Solution
Section 2: Architecture of Customer 360 Solutions
6 - Role of a Solution Architect
7 - Integration Architecture Options
8 - Creating a 360° View of the Customer
9 - Supporting Key Business Scenarios
10 - Enterprise Integration Strategies
Section 3: Salesforce-Certified B2C Solution Architect
11 - Exam Preparation Tools and Techniques
12 - Prerequisite Certifications
13 - Commerce and Integration
14 - Certification Scenarios
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